Chris Moore┬áis a marketing consultant and business writer in Greenwich, Connecticut. Prior to starting Brains For Rent, he spent 16 years as Senior Partner, Group Creative Director at Ogilvy & Mather, New York, specializing in information-intensive businesses including IBM, American Express, NYNEX, AT&T Information Systems, United Technologies and FORTUNE magazine – along with consumer brands from Kimberly-Clark, Unilever, and Hershey. From 2002 to 2006, he served as Senior Brand Strategist at Ogilvy, developing strategies and executive communications for American Express Small Business Services (OPEN), SAP, Kimberly-Clark, LG Electronics, and Hospital for Special Surgery. Chris is a graduate of Princeton University. Betsy Moore is a results-oriented business writer and editor. Prior to joining Brains For Rent, Betsy worked for 14 years as a communications professional at Hyperion Solutions and Oracle Corporation, marketing their consulting, education and technical support services. She is an expert in translating business strategies into actionable communications for employees, consumers, and partners. Betsy is a graduate of Vassar College and Teachers College – Columbia University.