Chris Moore is an award-winning creative director and business writer. Prior to starting Brains For Rent, he spent 16 years as a Group Creative Director at Ogilvy & Mather, New York, specializing in information-intensive businesses including IBM, American Express, NYNEX, AT&T Information Systems, United Technologies and FORTUNE magazine – along with consumer brands from Kimberly-Clark, Unilever, and Hershey. From 2002 to 2006, he served as Senior Brand Strategist at Ogilvy, developing brand plans and leadership communications for American Express Small Business Services (OPEN), SAP, Kimberly-Clark, LG Electronics, and Hospital for Special Surgery. He is a graduate of Princeton University.     Betsy Moore is a results-oriented business writer and editor. Prior to joining Brains For Rent, Betsy worked for 14 years as a communications professional at Hyperion Solutions and Oracle Corporation marketing their consulting, education and technical support services. She is expert at translating business strategies into actionable communications for employees, consumers and partners. In addition, having served in leadership roles on numerous non-profit boards, Betsy has developed effective strategies for addressing their unique communication challenges. She is a graduate of Vassar College and Teachers College – Columbia University.