is a results-oriented business writer and editor. Prior to joining Brains For Rent, Betsy worked for 14 years as a communications professional at Hyperion Solutions and Oracle Corporation, marketing their consulting, education and technical support services. For 8 years previous to that, she was the Executive Director of Community Answers, a Greenwich information and referral service. She creates the day-to-day communications that businesses need to function: brochures, press releases, Web content, newsletters, technical tips, articles and employee manuals. She is an expert in translating business strategies into actionable communications for employees, consumers, and partners. Betsy is a graduate of Vassar College and Teachers College – Columbia University.
The New York City Housing Authority(NYCHA) is home to more people than live in Boston, Seattle or Denver.
This is the Girl Scouts’ 100th Anniversary fundraising piece. The goal is $1 billion. Our booklet explains why donors should care.
14 WNBA stars – as players, as women, as citizens.
13 brand name and brand image concepts for a wildly innovative caterer. Try to guess the one she picked.
is a marketing consultant and business writer in Greenwich, Connecticut. Prior to starting Brains For Rent, he spent 16 years as Senior Partner, Group Creative Director at Ogilvy & Mather, New York, specializing in information-intensive businesses including IBM, American Express, NYNEX, AT&T Information Systems, United Technologies and FORTUNE magazine – along with consumer brands from Kimberly-Clark, Unilever, and Hershey. From 2002 to 2006, he served as Senior Brand Strategist at Ogilvy, developing strategies and executive communications for American Express Small Business Services (OPEN), SAP, Kimberly-Clark, LG Electronics, and Hospital for Special Surgery. Chris is a graduate of Princeton University..