Monthly Archives: July 2013

Betsy Moore

is a results-oriented business writer and editor. Prior to joining Brains For Rent, Betsy worked for 14 years as a communications professional at Hyperion Solutions and Oracle Corporation, marketing their consulting, education and technical support services. For 8 years previous to that, she was the Executive Director of Community Answers, a Greenwich information and referral service. She creates the day-to-day communications that businesses need to function: brochures, press releases, Web content, newsletters, technical tips, articles and employee manuals. She is an expert in translating business strategies into actionable communications for employees, consumers, and partners. Betsy is a graduate of Vassar College and Teachers College – Columbia University.


This is the Girl Scouts’ 100th Anniversary fundraising piece. The goal is $1 billion. Our booklet explains why donors should care.

Chris Moore

is a marketing consultant and business writer in Greenwich, Connecticut. Prior to starting Brains For Rent, he spent 16 years as Senior Partner, Group Creative Director at Ogilvy & Mather, New York, specializing in information-intensive businesses including IBM, American Express, NYNEX, AT&T Information Systems, United Technologies and FORTUNE magazine – along with consumer brands from Kimberly-Clark, Unilever, and Hershey. From 2002 to 2006, he served as Senior Brand Strategist at Ogilvy, developing strategies and executive communications for American Express Small Business Services (OPEN), SAP, Kimberly-Clark, LG Electronics, and Hospital for Special Surgery. Chris is a graduate of Princeton University..